Resources
Foundational Check-List
Our working style is quite different from other consultants or agencies and it may not be a match for your needs (that’s ok!). We focus a lot on philosophy prior to execution.
Gender & Culture at the Negotiating Table
The statement “from culture to culture and family to family, gender roles vary” is congruent with my personal experience. At 23, with already five years of corporate experience, an opportunity arose for me to move to Tokyo and work within our global office.
Twitter Best Practices
Social media is a beast all of its own. Here you’ll find some easy updates or guidelines to make your channels stronger and more engaging.
Instagram Best Practices
Social media is a beast all of its own. Here you’ll find some easy updates or guidelines to make your channels stronger and more engaging.
Facebook Best Practices
Social media is a beast all of its own. Here you’ll find some easy updates or guidelines to make your channels stronger and more engaging.
Keeping Linkedin Fresh
Linkedin plays a key role in maintaining current content and should be included in any holistic content calendars. Companies that forget to promote the professional side of their brand will miss out on a key opportunity. Here are a few things to consider…
Youtube Best Practices
Are you shy about getting in front of the camera like me? When creating video, there are a few things to consider that can keep you in alignment while being in front of the camera. Keep these in mind and you wont have a problem talking to the lens.
Blogging & Vlogging
No matter how skilled you are at writing, a promotional blog will undoubtedly read as “pushy” or “pitchy” or “aggressively boring” or—most importantly—”robotic.” We must resist the habit of falling to the temptation of the easily created promotional blog.
Newsletters & Email
Knowing your audience is one of the most important pieces of data you can leverage to improve your email strategy. Understanding the ins and outs of audience behavior allows you to effectively personalize your email messages with language, tone, and delivery that truly speaks to them.
International Day’s 2021
As you’re preparing your annual content calendar, there is no valid excuse as to why you can’t post on social media at the very least once a week. As I was putting together this list of holidays and special occasions to celebrate, I was overwhelmed by how many “holidays” there are on the calendar.
Free & Low-cost Marketing
Here’s a list of low-to-no-cost marketing ideas. Keep in mind that we live in a pay-to-pay marketing culture, so these will also possibly be low-impact as well.
Being A Woman, in The Japanese Business World
After all pleasantries, proper introductions, we all began to sit down to begin the meeting. That is when my coworker turned to me and, in a tone of ‘why are you doing this yet’, said, “can you order drinks for everyone”.
When In Doubt, Update Your Website
There is no better or more cost-effective way to refresh your business than on your own website. The trick, though, isn’t just having a website, it’s developing the right website.
Food For Thought
According to Psychology Today, there are five main reasons we crave comfort food. And, I’ve been craving them lately! Which resonate with you the most?
Finding Your Passion
Many times we find something that we are good at and begin to ride that wave. We work ourselves to the bone and our passion starts to fade away until we wake up one day not wanting to get out of bed anymore. Does this sound like you?
Our Definitions
One of the most important parts of effective communication is making sure everyone is on the same page. In order for us to move forwards, we must speak the same language. This is our foundation for communication:
Be The Change
I’m very excited to announce a project I have been working on and my next steps in life: branding and marketing services company which provides a platform for me to work on what I love the most: creativity, travel and community engagement.