Resources

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Youtube Best Practices

Are you shy about getting in front of the camera like me? When creating video, there are a few things to consider that can keep you in alignment while being in front of the camera. Keep these in mind and you wont have a problem talking to the lens.

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Marketing We Are Kaizen Marketing We Are Kaizen

Blogging & Vlogging

No matter how skilled you are at writing, a promotional blog will undoubtedly read as “pushy” or “pitchy” or “aggressively boring” or—most importantly—”robotic.” We must resist the habit of falling to the temptation of the easily created promotional blog.

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Marketing We Are Kaizen Marketing We Are Kaizen

Newsletters & Email

Knowing your audience is one of the most important pieces of data you can leverage to improve your email strategy. Understanding the ins and outs of audience behavior allows you to effectively personalize your email messages with language, tone, and delivery that truly speaks to them.

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Marketing We Are Kaizen Marketing We Are Kaizen

International Day’s 2021

As you’re preparing your annual content calendar, there is no valid excuse as to why you can’t post on social media at the very least once a week. As I was putting together this list of holidays and special occasions to celebrate, I was overwhelmed by how many “holidays” there are on the calendar.

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Business Strategy We Are Kaizen Business Strategy We Are Kaizen

Our Definitions

One of the most important parts of effective communication is making sure everyone is on the same page. In order for us to move forwards, we must speak the same language. This is our foundation for communication:

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