Keeping Linkedin Fresh

Linkedin plays a key role in maintaining current content and should be included in any holistic content calendars. Companies that forget to promote the professional side of their brand will miss out on a key opportunity. Here are a few things to consider…

Drive Good SEO. Google previews up to 156 characters of your page text, so be sure that your description leads with powerful, keyword-rich copy.

Share Engaging Content. Share cbranded news, industry articles, or thought leadership pieces—or ask followers to weigh in on hot topics

Optimize Your Headlines. Concise intros and snappy headlines are more likely to result in higher engagement. Always include a clear call to action, like a link.

Great Image Quality. Images generally result in a 98% higher comment rate. Links to YouTube videos play directly in the LinkedIn feed and usually result in a 75% higher share rate.

Be helpful, not salesy. Don’t post overly promotional messages.