Instagram Best Practices

Document Your Day. Once you get yourself into the mindset of documenting your day rather than trying to ‘find’ something to post you’ll be amazed at how quickly and easily your content comes together.

Maintain Posting Frequency. Your presence should be maintained with about one post daily. However, it is common to post three to seven times per day for consistent audience growth and engagement.

Up Your Visual Cues. Perhaps angle the camera to include your company’s signage in the background or perhaps there’s some branded stationery in shot near. Any way to sneak some brand awareness into an image is always good.

Hashtags. You can add up to 30 hashtags per post before Instagram will automatically cut you off. Make sure to keep a good mix of relevance in your hashtags with a decent amount being specifically relevant to the image itself whilst still ensuring that there are those associated with your location, industry and services included as well.

Activate Stories. While there’s no need for your content to be any different in your stories, it’s worth mentioning that video is much more powerful here.You can also now save ‘highlights’ from your stories, these are of great use for getting key brand messaging ‘stuck’ to the top of your profile page as a series of buttons. 

Reply to Every Comment. Nobody likes to be ignored, even if you think a comment may be a generic or automated one, a quick like and a ‘thanks’ can go a long way.