Twitter Best Practices
Keep it short. A concise Tweet makes an impact. Keep each Tweet focused on one specific message rather than trying to communicate multiple things.
Use Visuals. Adding a bold image, video, or GIF to your Tweets adds a touch of personality, and leads to higher Tweet engagement rates.
Two Hashtags. Focus on keywords that are relevant to your business. Best practices recommend using no more than two hashtags per Tweet
Engage With Your Audience. Tweet open-ended questions or use Twitter polls to survey on specific responses.
Add Value in Retweeting. Retweeting relevant content and replying to Tweets are great ways to maintain a robust Twitter presence.When in doubt, remember this rule of thumb: your Retweets reflect back on your business and should align with your purpose and values.