Newsletters & Email

Audience. Above All Else. Knowing your audience is one of the most important pieces of data you can leverage to improve your email strategy. Understanding the ins and outs of audience behavior allows you to effectively personalize your email messages with language, tone, and delivery that truly speaks to them.

Your call(s) to action. One of the most important pieces of content in your email. Beyond persuading your subscribers to open your email (via a compelling subject line), your next goal is to get your subscribers to click on your content.

Consistent Email Design. Your email design should align with your overall brand found on your website. Clicking through from an email to your website should be a fluid experience so they know exactly how and where they can take the next step.

Engage With Data. The best way to evaluate the success of your email campaign is by reviewing your engagement after each email send. If you see addresses on your email list that never engage, it may be time to try to bring them back on board with a re-engagement campaign.

Frequency and Fatigue. If you’re watching your engagement metrics, then you should be able to derive how often your recipients would like to be contacted.