Blogging & Vlogging

No matter how skilled you are at writing, a promotional blog will undoubtedly read as “pushy” or “pitchy” or “aggressively boring” or—most importantly—”robotic.” We must resist the habit of falling to the temptation of the easily created promotional blog.

Be human. Be transparent. Write with purpose.

Know Your Topic. Remember, you should choose a topic that you know something about. 

Define your goal. Ask yourself, what kind of content are you going to make? What will be the approach? Is your goal to provide useful information or something entertaining? Is it a commercial or an interview? How can you help?

Conclusion: Ask questions or for feedback. Add a call to action to increase engagement.

Know Your Topic. Remember, you should choose a topic that you know something about. If you are to make a script, be sure that it is something that would make you look like you really know what you are talking about.

Define your goal. Ask yourself, what kind of video are you going to make? How long will it be? What will be the approach? Is your goal to provide useful information or something entertaining? Is it a commercial or an interview? How can you help?

Conclusion: at the end of your video, ask questions or feedback. Add a call to action to increase engagement. Here are some examples:

• "Don’t forget to like this video if you find it useful."

• "If you find this video useful, please don’t forget to subscribe! Thanks."